about this event
AI Agents for AdTech/MarTech — The Official Advertising Week NY Hackathon
The walled gardens are coming down, the briefs are getting smarter, and the industry is moving from recommending to acting. Join us for a hackathon built for the moment: build a real AI agent that does something autonomously in advertising or marketing — not a dashboard, not a chatbot demo, an agent that decides and acts.
Teams of marketers and technologists will build across three tracks, each grounded in the conversations happening on the AWNY stages:
🎯 Brand — Agents that manage brand marketing operations: interoperability across the stack, or turning a brief into an executed buying decision.
🎨 Culture — Agents that understand communities, not segments: fandom-based audiences, creator economics, and the content that actually earns attention.
⚡ Events — Agents built for the live moment: conversational commerce that closes the loop, or real-time engagement at an event or conference.
Whether you're an engineer who wants to build with the latest agent frameworks or a marketer who's been dreaming up the workflow that should already exist, this is your track. Come build the thing the panels are only talking about.
tracks
Brand
Agents that manage brand marketing operations: interoperability across the stack, or turning a brief into an executed buying decision.
Culture
Agents that understand communities, not segments: fandom-based audiences, creator economics, and the content that actually earns attention.
Events
Agents built for the live moment: conversational commerce that closes the loop, or real-time engagement at an event or conference.
when
Brand Wave: Innovation Lab Official AWNY26 Hackathon — Day 1
Hacking day one across the Brand, Culture and Events tracks.
◍ TBABrand Wave: Innovation Lab Official AWNY26 Hackathon — Day 2
Hacking day two concluding at 18:00.
◍ TBAtickets
| tickets | price | Fee | Status | description |
|---|---|---|---|---|
| Free Registration | Free | TBA | Available | Free entry to the hackathon. |