about this event
Consumer brands are racing to put AI to work, and most of them are moving too slowly. Join us for a one-day sprint where NYC’s best builders take on real problems from real CPG brands and ship working products by sundown. This is an in-person hackathon for engineers, designers, founders and CPG operators who want to build tools that end up on actual store shelves, ad campaigns and supply chains.
Problem Statement: The brands behind your favorite snacks, drinks and beauty products are drowning in data from shelves, reviews, retail media and supply chains. Your challenge: use AI to help a CPG brand sell smarter, launch faster or understand its customers better.
The Challenge Theme: Shelf and retail intelligence — catch out-of-stocks before the buyer calls. Retail media and marketing — brief to 50 on-brand ad variants in minutes. Consumer insights — turn thousands of reviews into insights a brand team will actually read. Supply chain and demand — forecast a promo’s lift before committing inventory.
What to Expect: Real challenges from brands, presented by the people who own them. Kickoff demos from our sponsors. About 6 hours of focused building. Teams of up to 4, or come solo and we’ll match you. Finalists demo on stage in front of brand leaders and judges. Networking with people who hire, fund and partner with builders.
Prizes: TBD. Judges: TBD.
Who Should Attend: Founders building in consumer, retail or commerce. CPG operators: brand managers, category managers, retail media and supply chain people. Engineers (full stack, backend, frontend, AI/ML). Designers and product people. Anyone who has ever stared at a grocery shelf and thought “I could fix this”. You don’t need CPG experience or a finished idea. Just show up ready to build.
Sponsors: TBD.
Hosts: localhost:nyc — Making NYC the biggest startup ecosystem in the world.
tracks
Shelf and Retail Intelligence
Catch out-of-stocks before the buyer calls.
Retail Media and Marketing
Brief to 50 on-brand ad variants in minutes.
Consumer Insights
Turn thousands of reviews into insights a brand team will actually read.
Supply Chain and Demand
Forecast a promo’s lift before committing inventory.
when
Shelf Life: The CPG Hackathon
One-day in-person sprint: kickoff and brand challenges, about 6 hours of focused building, and finalist demos on stage before judges.
◍ TBAtickets
| tickets | price | Fee | Status | description |
|---|---|---|---|---|
| General Admission | Free | None | Available | Free entry to the one-day in-person AI Hackathon in New York City. |
prizes
| # | PRIZE | price |
|---|---|---|
| TBA | TBD | TBA |